Why I Built My Own Portfolio (And Fired My Digital Landlord)
November 5, 2024
Every creator needs a portfolio. It's our digital storefront, our calling card. But when I went to set mine up, I ran face-first into a frustrating reality. The options were... bleak.
You're immediately funneled into a choice: either pay a 'pro' subscription fee that never ends, just to unlock basic features... or, you go for the 'free' plan. And what does 'free' get you? A giant, ugly, branded footer that screams, 'This person doesn't even own their own website!' It's the digital equivalent of a landlord painting their own logo on your front door.
I was tired of it. Why should I pay a monthly fee to a digital landlord, just to display my own work? Why should the 'free' alternative be to run their ads on my content? It felt like a trap. So, I decided to build my own way out.
I built a simple, powerful, and free portfolio builder. The entire philosophy is built on one word: control. It lets me (and now, anyone) easily add and edit content, customize the look, and deploy it. You can hook it up to a custom domain or use a clean Firebase-hosted URL. The best part? No ads. No subscriptions. Your portfolio belongs, unequivocally, to you.
This project got me thinking a lot about the subscription economy. When does a 'service' become 'rent-seeking'? Subscriptions are great for things that provide continuous, evolving value—like a streaming service with new content or a complex SaaS tool with constant R&D. But for a portfolio? A site that, once built, is largely static? The value proposition gets... fuzzy.
We've become accustomed to 'renting' our digital spaces. We rent our storefronts from platform X, our audience from social media Y, and our creative tools from company Z. It's convenient, but it's a convenience that comes at the cost of ownership. We're building our professional homes on rented land. And the rent always goes up.
Building this tool was more than just a full-stack development exercise; it was an act of digital autonomy. It's a small testament to the idea that creators should be able to own their online presence. It might be a little more work upfront than clicking 'Subscribe,' but the freedom from digital landlords? That's priceless.