Topgear Racer - Live Event Mobile Game

Commissioned by Topgear HK Magazine for their anniversary party, this wasn't just a game; it was the entertainment. The core challenge: create a branded experience that was instantly accessible and massively fun for a live audience.

We built 'Topgear Racer,' a top-down retro racing game delivered straight to guests' mobile phones via a simple QR code scan. No app store, no downloads, zero friction. Just pure, unadulterated web-based racing.

Guests used their phones to control their car, dodging obstacles and rival drivers while speeding up to set a high score. The game was designed to be instantly intuitive for a party environment, yet addictive enough to spark that all-important friendly (or not-so-friendly) competition. It was a massive hit, proving that a well-executed web game can be a powerful tool for live event engagement, turning attendees into active, entertained participants. The client reported guests loved it—our favorite metric.